IconicReach and the advertiser team up to produce a creative brief that will outline: KPI's, a campaign objective, and key talking points for influencers. This creative brief will be uploaded to IconicReach's app where it will be visible to thousands of influencers.
The Brand set's a budget and pre-pays for the initial campaign. IconicReach will send out an automated invite to tens of thousands of Fashion oriented influencers within the brands specific target audience, inviting them to participate in the campaign.
IconicReach will provide a detailed list of influencers that are keen on partnering with the brand. IconicReach manually vets influencers to verify authenticity. The advertiser can then accept best fit influencers based off their offered rate. Accepted influencer will begin producing content for the brand to approve.
Influencers will publish content once verified and approved by the advertiser. IconicReach will track each post and notify the brand once live. Based off the advertisers KPI's, IconicReach will generate a in-detail report showcasing ROI, CPI, CPA, and CPE.