IconicReach empowers influencers with a creative brief which clearly and effectively communicates our client's value proposition through a story. Stories powerfully connect influencers with their audience - especially when influencers share their own real-life stories of how their lives are impacted positively by the products being presented. Storytelling not only feels organic, but creates legitimacy and reinforces the influencer's authenticity.
IconicReach works closely with brands to determine campaign budgets based on initiatives. Once a commitment is in place, IconicReach will begin sourcing influencers specifically on behalf of each campaign's requirement. The IconicReach platform utilizes Artificial Intelligence to scrape keywords, visual cue's from content, hashtags and comments to invite influencers found to be brand safe and cohesive with the campaign.
IconicReach will provide a detailed list of influencers who are keen on partnering with the brand. IconicReach manually vets influencers to verify authenticity. The advertiser can then accept best fitting influencers based off of their offered rate. Accepted influencer will begin producing content for the brand to approve.
Influencers will publish content once verified and approved by the advertiser. IconicReach will track each post and notify the brand once live. Based off of the advertiser's KPIs, IconicReach will generate a detailed report showcasing ROI, CPI, CPA, and CPE.