IconicReach offers brands the flexibility to leverage our scalable software to intelligently and effectively manage online influencer-based campaigns end-to-end. Our sophisticated platform allows you to prospect the most relevant influencers to your desired audience using proprietary machine learning, coupled with our first-in-class vetting process to ensure you are working with the most influential creators. We help advertisers measure and optimize campaign effectiveness through comprehensive attribution reporting, offering complete insight on audience demographics, clicks, conversions, CPE, etc.
For brands who prefer to “leave it to the experts,” we also offer a fully managed service. IconicReach can handle everything, end-to-end, start to finish. We will help you create the most profound content, designed to generate new customers- from developing your creative brief, defining your KPI’s, as well as the best way of going about it. Our managed solutions not only include online activations, but offline as well for our retail partners. Combining this expertise along with influencer management, negotiation and optimization and you have the most robust solution to handle all of your online and offline influencer initiatives. As always, we will provide comprehensive reporting against your KPI’s so you can effectively measure your ROAS. After all, if you aren’t making money, you won’t be spending it with us.
Create a free account and tell us about yourself
Brands upload campaign information and browse influencer profiles
Brands select influencers for their campaign in the portal
Influencers accept campaigns and expose the content to millions
When you leverage an influencer, or personality who is highly regarded as a subject matter expert, and have them share content about your brand to their audience, it helps add credibility and establishes cognizance of your brand. This not only helps people feel at ease with purchase decisions, but it also helps illustrate your brand as an industry leader.
In today’s age, where mobile devices are equipped to eradicate traditional banner ads in a user’s browsing experience, it only makes sense to spend your marketing dollars where they can actually be seen; in natural, native content produced by influencers. Influencers natively craft content in a fashion that encourages their followers to watch and learn.
One of the most profound reasons for leveraging influencers for your brand is simple. The content never goes away- It lives on through sharing and will continue to incubate brand awareness and building brand equity. This is one of the primary reasons why Influencer marketing drives such high ROAS.
Influencers often are responsible for setting new trends and movements. It’s commonplace for influencers to expose their audiences to new products, and “best kept secrets” to benefit their fans. One of the most profound methods of leveraging influencers is for influencers to reveal your brand to their audience as a “best kept secret” or on the cutting edge of new trends.
Let’s face it, influencers have been around for years and have had a profound effect on purchase decisions. From bombshell Suzanne Somers, who endorsed the greatest selling piece of exercise equipment in history , the Thighmaster, to Under Armour’s #1 line, “The Rock Project” curated by the highest paid male actor in the history of Hollywood, Dwayne Johnson. Consumers look to influencers for advice on products to buy. Studies have found nearly 85% of Generation Z consumers use social media to learn about new products.
We handle all negotiations on behalf of our brands. Our incentive is to deliver successful campaigns on behalf of our clients- bottom line, If you aren’t making money with us, you won’t be spending money with us. Our goal is to drive long term results and spend your money as if were our own.
We vet all influencers and sort through the noise ensuring influencers have real followers with real engagement
We offer performance tracking and measurement—ability to optimize to KPI’s
We manage the whole campaign! It’s very difficult to work with influencers on a 1:1 basis at scale which is very time consuming. It’ll be more cost effective and profitable for you to leverage a team like us to your campaigns