Unique Diving Case, Unique Facebook Campaign

About the Brand

Diveroid is a new state of the art case that allows you to turn your smart phone into an All-In-One dive computer. Typically divers are forced to bring down a camera, computer, and logbook. Diveroid consolidates everything into 1 case with your smart phone! And best part, it’s 1/5th of the price.

Campaign Objective

Diveroid came to IconicReach to help drive brand awareness in order to raise enough money via Kickstarter and Indigogo in order to successfully fund the project. Diveroid’s main KPI was to acquire leads at less than $1.50 per lead, then convert these leads into backers on Kickstarter.

The Process

IconicReach set out to generate leads at a CPL target of <$1.50, IconicReach started a unique facebook campaign with advertiser supplied creatives. Based off of the leads generated from earlier, IconicReach was able to create a custom lookalike audience and retarget them via Facebook which entail drove engaged users to signup to the mailing list.

Mood Board

Campaign Results


Leads at $0.81


For Diveroid reached it funding goal


Kickstarter pledges with goal of $10,000


Generated from Indiegogo

The campaign utilizing 1 influencer sourced by IconicReach resulted in over 23,649 clicks to date. The influencer produced 2 videos that included Coreana as a product integration in the video. The videos combined have generated over 459,000 viewsover the course of 1 year, and to date are still generating an average of 40 clicks a day.

Additional Resources


Cost Per Engagement

The cost of the post divided by the number of comments.likes and shares. A lower CPE is better value.

Post Engagements %

The total comments, likes and shares divided by the number of followers.

Industry Benchmark


Avg Engagement


Avg click through rate
on display ad2


Avg click through rate
on Facebook (all industries)3


Avg eng on ICONICREACH Influencer post on Instagram


Due to a high ROI achieved through lnstagram, it’s uncommon for brands to request organic Facebook and Twitter posts from influencers. Therefore data from these platforms vary too much to derive benchmarks.

1. Forrester
2. ThinkwithGoogle
3. Wordstream

Let's break the internet today

IconicReach works closely with brands to determine campaign budgets based on business goals. Once determined, IconicReach will begin sourcing influencers based specifically on the brand, category and campaign requirements.