A Patented Baby Pillow Engineered for Safety and Comfort

About the Brand

The only patented baby pillow engineered for preventing positional head deformation. Gio Pillow is developed to distribute the pressure between the back head of the baby and pillow so that it can shape the baby’s head effectively during their growth period. Gio Pillow is the baby pillow designed to prevent SIDS of young babies effectively through scientific design which adopts a mesh-type cover and allows breathability.

Campaign Objective

Objective was to have influencers create video content on why they recommend the GIO PILLOW for their baby’s head shaping benefits. Explain in the video why it’s important that it effectively controls sweat and heat by circulating air through mesh fabric making the pillow extremely breathable and helps your baby to sleep more comfortably. Create an emotional connection or something the influencer’s followers can identify with and strive for.

Mood Board

Campaign Results


Total Number of pf Engagements


Average CPM for Campaign


Average Engagement Rate


Average Cost Per Engagement

The campaign utilizing 1 influencer sourced by IconicReach resulted in over 23,649 clicks to date. The influencer produced 2 videos that included Coreana as a product integration in the video. The videos combined have generated over 459,000 viewsover the course of 1 year, and to date are still generating an average of 40 clicks a day.



51k subscribers


127k subscribers

Additional Resources


Cost Per Engagement

The cost of the post divided by the number of comments.likes and shares. A lower CPE is better value.

Post Engagements %

The total comments, likes and shares divided by the number of followers.

Industry Benchmark


Avg Engagement


Avg click through rate
on display ad2


Avg click through rate
on Facebook (all industries)3


Avg eng on ICONICREACH Influencer post on Instagram


Due to a high ROI achieved through lnstagram, it’s uncommon for brands to request organic Facebook and Twitter posts from influencers. Therefore data from these platforms vary too much to derive benchmarks.

1. Forrester
2. ThinkwithGoogle
3. Wordstream

Let's break the internet today

IconicReach works closely with brands to determine campaign budgets based on business goals. Once determined, IconicReach will begin sourcing influencers based specifically on the brand, category and campaign requirements.