A Scientific Design with an Emotional Connection for Influencer followers

About the Brand

HappyRoom HUEPLUS is a healthcare company that provides customer-oriented products and services where they strive to enrich your everyday life. Since 2001, they’ve been continuously developing health care and beauty products. They’re currently known for their famous HUEPLUS neck and shoulder massagers which is cordless and can be charged anytime, anywhere.

The 8 improved nodes with deep tissue massaging capabilities target all the hard to reach muscles and pressure points

Campaign Objective

Utilize relevant influencers in the fitness/health vertical to promote HUEPLUS’s latest cordless shiatsu massager in the comfort of your home post/pre-workout for recovery. Ensure influencers explain to their audience the importance of relaxing, recovering, and healing their built-up tension across their body. Create an emotional connection or something the influencer’s followers can identify with and strive for.

Mood Board

Campaign Results

7

Creators

14

Creator Posts

285400

Total Combined Followers

22448

Total Engagements

178

Total Reach

7

Average Engagement

2

Average Cost Per Engagement

5.00

Final CPM

Additional Resources

Glossary

Cost Per Engagement

The cost of the post divided by the number of comments.likes and shares. A lower CPE is better value.

Post Engagements %

The total comments, likes and shares divided by the number of followers.

Industry Benchmark

.05%

Avg Engagement
Linkedin1

.06%

Avg click through rate
on display ad2

.09%

Avg click through rate
on Facebook (all industries)3

3.02%

Avg eng on ICONICREACH Influencer post on Instagram

FOLLOWERS
BALLPARK
3-10K
$75-$150
10-25k
$150-$220
50-100k
$220-$350
50-100k
$250-$500
100k+
$500+

Due to a high ROI achieved through lnstagram, it’s uncommon for brands to request organic Facebook and Twitter posts from influencers. Therefore data from these platforms vary too much to derive benchmarks.

1. Forrester
2. ThinkwithGoogle
3. Wordstream

Let's break the internet today

IconicReach works closely with brands to determine campaign budgets based on business goals. Once determined, IconicReach will begin sourcing influencers based specifically on the brand, category and campaign requirements.