Korea’s representative cosmetic company is one of the top high class distributors of Korean beauty cosmetics for the past 30 years.
Creating Beautiful Melody With
Nature’s Own Notes & Iconic Reach
About the Brand
Campaign Objective
Coreana came to IconicReach with the main objective to increase demand for derma-cosmetics and K-Beauty skin care routines within the U.S by utilizing influencers.
Mood Board
Campaign Results
23649
Total Number of Clicks to Date
459000
Video Views
60
Average CPC
3
Average Cost Per Engagement
The campaign utilizing 1 influencer sourced by IconicReach resulted in over 23,649 clicks to date. The influencer produced 2 videos that included Coreana as a product integration in the video. The videos combined have generated over 459,000 viewsover the course of 1 year, and to date are still generating an average of 40 clicks a day.
Additional Resources
Glossary
Cost Per Engagement
The cost of the post divided by the number of comments.likes and shares. A lower CPE is better value.
Post Engagements %
The total comments, likes and shares divided by the number of followers.
Industry Benchmark
.05%
Avg Engagement
Linkedin1
.06%
Avg click through rate
on display ad2
.09%
Avg click through rate
on Facebook (all industries)3
3.02%
Avg eng on ICONICREACH Influencer post on Instagram
FOLLOWERS
BALLPARK
3-10K
$75-$150
10-25k
$150-$220
50-100k
$220-$350
50-100k
$250-$500
100k+
$500+
Due to a high ROI achieved through lnstagram, it’s uncommon for brands to request organic Facebook and Twitter posts from influencers. Therefore data from these platforms vary too much to derive benchmarks.
1. Forrester
2. ThinkwithGoogle
3. Wordstream
Let's break the internet today
IconicReach works closely with brands to determine campaign budgets based on business goals. Once determined, IconicReach will begin sourcing influencers based specifically on the brand, category and campaign requirements.